Tuesday Jul 11, 2023

Kawaii Lighting’s Lan Bui on Why Counterfeits Will Never Stand Up Against High-Quality Products

In this episode, Branddy speaks to Lan Bui, Founder of Kawaii Lighting, LLC, which makes professional gear for content creators. They talk about how Kawaii Lighting was created, how it gained traction being used by influencers, and Lan's experience of being on Shark Tank. They also discuss what types of counterfeits or scams have popped up since, how Kawaii Lighting combats those counterfeits, and why Lan believes that having a great product and great customer service will leave cheap knock-offs by the wayside.

Topics discussed:

  • How Lan created Kawaii Lighting after a visit to the Huaqiangbei Electronics Market in Shenzhen, how the custom ring lights grew in popularity after make-up artists showcased them on social media, and what the experience of preparing for Shark Tank was like.
  • The different scams and counterfeit products Kawaii Lighting has seen appear in the market since they've started.
  • How Kawaii Lighting has their factory go after companies that are selling knock-offs directly.
  • Why Lan's approach to combating knock-offs is to create the best product available that will attract customers looking for high-quality goods.
  • Why Lan decided to avoid Amazon and create Kawaii Lighting’s own ecosystem for direct-to-consumer sales.
  • Advice for entrepreneurs and start-ups on what to keep in mind when faced with companies who make counterfeits of your products.

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