Beyond IP Enforcement: Protecting Your Brand’s Reputation with Data, AI, and Stakeholder Communication

In this episode, Branddy speaks to Mark Leonard, General Counsel at Sunsweet Growers Inc. During the episode, they talk about in-house brand management, how IP protection is linked to brand reputation, and ways brands can better protect themselves with data.

Topics discussed:

• What brand protection looks like in-house, where the legal department touches every department.
• What the current landscape of brand protection is, and why it goes beyond just IP enforcement.
• Why ecommerce is one of the biggest challenges to brands who want to track and monitor marketplaces for copyright infringement.
• How today's monitoring platforms are becoming more sophisticated and generating useful business intelligence.
• How to use the data gathered from monitoring efforts to address gray market issues and improve communication.
• What brand protection will look like in five years, and why AI will play a big role in streamlining efforts.